Activate Today’s Medicare Member: Effective Engagement Strategies

Thursday, April 25th at 2:00 PM EST

By taking proactive measures, plans can build deeper relationships with members, helping to enhance loyalty and retention, improve utilization rates, and support better health outcomes overall—all of which lead to a stronger business.

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Elizabeth Shaw

Linkwell Health

Elizabeth ensures that the strategies, journeys, and content that power Linkwell’s products motivate our clients’ members to take the next best action for their health. She joined the team in January 2021, after spending more than two decades covering health and wellness for consumer media brands. She’s the former editor in chief of and FamilyFun magazine, and she held senior editorial roles at SELF, Parenting, and more. Elizabeth lives in Rye, NY, with her husband and 18-year-old son and just found out she’s a future Hoosier mom.

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Erin Clark

Director, Member Marketing


Erin joined the Wellframe team in March 2020. In her role as Director, she works with Wellframe’s health plan customers to develop and execute marketing strategies that support member recruitment and adoption onto the platform. Erin has worked in communications and marketing for the past 10 years across several industries including non-profit, state government, and agency. She moved to the Boston area 12 years ago, enjoys playing trivia with friends, and will never say no to macaroni and cheese.

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