In a recent interview, Stephen Krupa spoke with Lucienne Ide, MD, PhD, founder and CEO of Rimidi. Ide’s focus is on patients with chronic diseases. Episodic care is not working for them, she shared, and a once-a-year or once-a-quarter trip to the doctor feels more like being called to the principal’s office than a health-focused partnership.
“We try to keep that focus on empathy for the patient and for the end user and to be sort of obsessive about our customers and our customer experience,” she said. Her previous experience in venture capital convinced her that investors didn’t understand the actual experience of the doctor, the nurse, the patient, for whomever they were building the tech.
At Rimidi, Ide and her team are building sustainable progress by pushing healthcare past just digitizing data into genuine decision-support tools, innovating in care delivery and doing the “dirty work” of truly setting patients up for success. Rimidi provides a suite of solutions to healthcare delivery systems for big health systems and independent practices, layering decision support on top of the electronic health record. EHRs, Ide notes, are the record of authority and aren’t going away. “But we’ve got to put the tools on top of them that make them usable and efficient,” she says.
Ide has strong opinions about tackling the pain points of shifting to value-based models and what the tech industry needs to build for doctors who only have three minutes to make a decision: “IT systems need to do what humans don’t do very well, which is to aggregate and analyze and curate and present the necessary data in a very efficient manner.”
In this podcast, Ide and Krupa talk about how entrepreneurs should approach their ventures. “I always encourage people at the beginning of the journey, that if you’re not bringing a personal experience to it, or even if you are, continue to listen,” Ide says. “Listen more than you talk.”
Listen to the full conversation here:
About Steve’s Guest
Lucienne Marie Ide founded Rimidi, a cloud-based software platform that enables personalized management of health conditions across populations. She brings diverse experiences in medicine, science, venture capital and technology to bear in leading Rimidi’s strategy and vision. Motivated by the belief that we can do so much better as individuals, in industry and society, Lucie left clinical medicine to join the ranks of healthcare entrepreneurs who are trying to revolutionize the industry.