How to Use Digital Engagement to Improve Care Management Utilization
Effective care management begins with getting members onboarded. For health plans, the onboarding process sets the tone for the member’s experience while also building the foundation for long-term engagement and partnership. But listing an 800 number on your website isn’t enough to meet the needs or expectations of today’s members. To truly optimize care management utilization, leveraging digital tools is essential.
To better support members as they get started, health plans must leverage digital care management tools to create accessible, personalized, and seamless onboarding experiences. This blog explores how health plans can leverage digital tools to revolutionize member engagement, improve care coordination, and foster stronger connections between payers, care teams, and members.
Move Beyond the 800 Number to Enhance Digital Onboarding
Traditional onboarding processes aren’t always equipped to meet members where they are. If your care management onboarding relies on a hotline or generic welcome emails, you might be missing a critical opportunity to catch your members’ attention. Digital tools bring onboarding into the modern age, offering flexible and accessible interactions for your members.
By integrating digital care management solutions, health plans can build a digital adoption ecosystem that can help:
- Improve accessibility through web and mobile channels.
- Provide consistent access to care resources and support.
- Reduce barriers to engagement, especially for high-risk populations.
Meet Members Where They Are
Many health plans find it challenging to reach and engage with diverse member populations. From managing chronic conditions to navigating social determinants of health, members have unique needs and preferences. Digital engagement tools allow you to tailor outreach efforts, delivering personalized messages, resources, and care options to the right members at the right time.
Empower Members with Digital Engagement Opportunities
A wide array of digital tools empowers members to take an active role in their health and condition management. These tools remove friction in the engagement process and foster self-advocacy in members. Key features include:
- Two-Way Chat: HIPAA-compliant messaging simplifies communication between members and care teams, enabling real-time or asynchronous conversations. Members and care teams can share links and upload attachments to help answer important questions faster.
- Digital Surveys & Assessments: Gather critical insights into member needs to catch problems early and close gaps in care, in less time than it takes via phone call.
- Curated Resources: On-demand articles and educational materials within the solution so members can better understand and manage their care options.
By equipping members with these tools, health plans make it easier for individuals to engage with their health proactively.
Improve Care Coordination and Efficiency
Digital tools aren’t just beneficial for members; they also provide care teams and payers with actionable insights. Payers can leverage integrated digital care management tools to:
- Gain access to real-time member data that helps anticipate and address needs before they escalate.
- Better inform care teams of member engagement trends to refine their approach accordingly.
- Help ensure vital data flows seamlessly between systems, reducing administrative burden and improving operational efficiencies.
Meet Member Expectations for Personalization & Experience
Members today expect personalized, convenient experiences from their health plans. Digital tools enable payers to deliver on this expectation by crafting tailored outreach and engagement programs. The result? Improved member satisfaction, greater health plan loyalty, and better health outcomes.
Consistency builds trust, and trust strengthens relationships. Digital care management tools ensure a seamless and cohesive member experience through innovative features like:
Mobile App Cobranding
Digital engagement solutions like Wellframe™ allow health plans to customize the member experience with their own branding. Modifying app colors, logos, and design elements provides consistency between the member experience and your brand identity. This reinforces trust and enhances brand recognition.
Single Sign-On (SSO)
Members often grapple with “password fatigue” as they juggle multiple logins for various platforms. Simplify their experience by enabling single sign-on capabilities, to give members instant, secure access without additional hurdles. This convenience makes it easier for members to engage regularly with your digital platform.
Take the First Steps Toward Transformation
Modern member onboarding begins with the right digital care management tools. With solutions like Wellframe, your health plan can:
- Optimize existing resources for better efficiency.
- Drive stronger engagement through personalized experiences.
- Build trust and loyalty among members.
Want to learn more? Download the Integrated Digital Care Management eBook to see how Denver Health Medical Plan is utilizing the HealthEdge solutions Wellframe and GuidingCare® to address the complex needs of its members. This transformation is enabling better care delivery, increased member engagement, and enhanced operational efficiency—all without overstretching limited resources.
Looking to get started? Contact us today to explore our suite of digital care management solutions can help transform your approach to care management utilization and discover how they can help you reimagine member onboarding.
