Case Study: Improving Maternal Health Outcomes Through Digital Engagement
The Wellframe Maternal Health program reimagines member relationship, resulting in measurable value.
In response to a reported 31% increase in pregnancy and childbirth complications, a leading health plan sought to enhance its support for expectant mothers. By deploying the Wellframe Digital Health Management program, the health plan successfully reimagined the member relationship, leveraging technology to amplify engagement and deliver holistic care.
This case study demonstrates how digital health engagement can drive significant value by improving care team capacity, reducing costs, and achieving better health outcomes for maternal populations.
Key Findings:
- 83% improvement in care team capacity, allowing for more efficient member management.
- $775,000 in annual HR cost avoidance by reducing the need for additional staff to support the same volume of members.
- 85% of pregnant members engaged were successfully supported through the program.
- Decrease in ER utilization and a significantly higher prenatal visit rate in the third trimester.
- 8% increase in HEDIS PPC (Prenatal and Postpartum Care) Outcomes.
- 87% of members would recommend Wellframe to a friend or family member.
Download the full case study to discover how digital engagement strategies can transform maternal health support, ensuring care teams can create meaningful connections across the healthcare journey while optimizing operational efficiency.