Demand for consumer-centric experience is no longer limited to the retail industry. Engagement with enrollees is starting earlier, and plans have to be proactive to build trust. Alan Stein, chief commercial officer at HealthEdge, shared insight with Health Payer Specialist on why a seamless healthcare journey starts with the payer.
“Companies still relying on legacy infrastructure will need to shift to keep pace in the industry and adapt to what is quickly becoming a member-centric market,” Stein said. “Health plans should continue to place their investments in technology to digitize workflows and rely on data as the backbone of how they interact with members.”
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