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Friday Health Plans, HealthEdge, and UST HealthProof Partner in Free AHIP Webinar

Burlington, MA, February 23, 2021 – HealthEdge®, provider of the industry’s leading mission-critical claims processing, care management, and payment integrity technology assets for payors partners with UST HealthProof and Friday Health Plans to lead a free AHIP webinar, Growth and Innovation With a Consumer-First Future, on Tuesday, March 9 at 1:00 p.m. (EST). Registration is open to everyone on the AHIP website.

The webinar will feature key commentary by Salvatore Gentile, CEO and Co-Founder, Friday Health Plans; Kevin Adams, CEO, UST HealthProof; Raj Sundar, President, UST HealthProof; and Harry Merkin, Vice President, Marketing, HealthEdge.

As health insurance providers are challenged to grow their business because of a rapidly changing healthcare ecosystem they find they must compete effectively to achieve their goals for expansion. Regional health insurance providers, in particular, are compelled to create agile environments that can meet ever-changing demands while improving operational efficiency. Growth plans are blocked by legacy systems with minimal business flexibility, convoluted configuration, error-prone manual processes, and archaic custom code requiring significant resources even for simple changes.

Friday Health Plans turned to UST HealthProof and HealthEdge and its’ Gartner-cited next-generation core administration system to transform and grow their business to be an agile, modern organization that can respond to anything from COVID-19 regulations to shifting consumer preferences. Learn how this partnership gave Friday Health Plans a leg up to run their business efficiently and achieve outstanding customer experience while never taking their foot off the gas pedal.

About HealthEdge 
HealthEdge provides modern, disruptive healthcare IT solutions that health insurers use to leverage new business models, improve outcomes, drastically reduce administrative costs, and connect everyone in the healthcare delivery cycle. Its next-generation enterprise solution suite is built on modern, patented technology and is delivered to customers via the HealthEdge Cloud or onsite deployment. In 2020, HealthEdge was acquired by Blackstone. HealthEdge’s product portfolio includes HealthRules Payor®, Altruista Health’s GuidingCare®, and Burgess Source®. Follow HealthEdge, on Twitter @HealthEdge or on LinkedIn.


Gail Winslow 
[email protected]