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HealthEdge Taps Industry Veteran to Lead Customer Value Initiatives

Burlington, MA, September 9, 2020HealthEdge Software, Inc.® (“HealthEdge”), provider of the industry’s leading integrated financial, administrative and clinical platform for health insurers, HealthRules® Payor, announces the key appointment of Laura Gorry as Senior Vice President, Customer Success to enhance customer value.

In her role, Gorry will further develop the Account Management and Support  teams, creating a strong platform for delivering greater value to health plans across the country.

Gorry brings a breadth of experience to her new role, including 20-plus years at Blue Cross Blue Shield of North Carolina in various operations and sales roles. In addition, she spent a number of years at IBM, where she led the Healthcare and Life Sciences sales teams responsible for setting strategic direction and growth of their payer and provider business. Gorry most recently served as a Senior Vice President and Business Unit Leader for Benefitfocus.

“Laura’s deep health plan knowledge, her proven ability to build out account management teams, and strong technology vendor experience make her especially well-suited to lead HealthEdge’s Account Management and the Support teams,” said Dannette Coleman, Chief Solutions and Services Officer. “Laura is truly dedicated to helping her teams focus on collaborating with their portfolio of customers to identify products and services that will drive value and help our customers exceed their business objectives.”


About HealthEdge

HealthEdge provides modern, disruptive healthcare IT solutions that health insurers use to leverage new business models, improve outcomes, drastically reduce administrative costs, and connect everyone in the healthcare delivery cycle. Its next-generation enterprise solution suite, HealthRules®, is built on modern, patented technology and is delivered to customers via the HealthEdge® Cloud or onsite deployment. An award-winning company, HealthEdge empowers health insurers to capitalize on the innovations, challenges and opportunities that await in the new healthcare economy. In August, HealthEdge acquired The Burgess Group, an innovative payment integrity software company focused on improving healthcare payment operations through technology.  For more information, visit



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Gail Winslow  

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