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White Paper: Beyond the Badge: Why NCQA Certification Matters for Digital Engagement and Population Health

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About the Author

Kaitlin Silva, Senior Product Marketing Manager, brings over a decade of experience in the healthcare industry, developing marketing strategies and leading product launches to deliver impactful solutions for payers. Kaitlin specializes in creating go-to-market campaigns that improve member outcomes while fostering trust and collaboration with partners. She is passionate about advancing healthcare innovation and helping organizations navigate the rapidly evolving, AI-driven and highly regulated healthcare landscape.

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