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Breaking Health, Episode #128


A few years ago, technology veteran Doug Hirsch was given a prescription that he wasn’t 100% sure he needed, especially after the first pharmacy he brought it to told him the drug would cost over $400. Hirsch walked out with the unfilled prescription and decided to shop around. What he discovered was a prescription marketplace that seemed to offer little rhyme or reason. This mystery led to the creation of GoodRx and an app that allows patients to shop around more easily. Six years later, GoodRx users have saved over $10 billion and one-third of prescribing physicians recommend it to their patients. In this podcast, host Steve Krupa talks with Hirsch about the value of PBMs and the future of GoodRx.