Enhance Automation and Cost Savings with EDGEcelerate Optimization Services

Your health plan is constantly growing and expanding—and your digital ecosystem should be able to keep pace and scale with your organization. Whether your health plan is adding new lines of business or adapting to new government regulations, it’s critical to regularly assess and optimize technology solutions. Periodic review of your digital ecosystem can help:

  • Automate and streamline workflows
  • Enhance cost savings
  • Adopt modern product capabilities
  • Ensure regulatory compliance

Digital optimization can have significant financial and operational benefits for health plans. According to the 2024 CAQH Index, the medical industry can reduce its administrative costs by $18B by moving from manual to electronic transactions. For example, it costs a payer $3.41 to manually process a prior authorization. When the authorization is processed electronically, it costs $0.05—a savings of 98% per transaction. Similarly, when a health plan pends a claim and works it manually, it can add 1-2 weeks to the claim’s processing time.

How Can Optimization Services Support Health Plan Strategy?

Many health plans are interested in strategic optimization but aren’t sure where to begin. The best place to start is with an optimization assessment. Delivered by HealthEdge® Global Professional Services (GPS) subject matter experts, an optimization assessment is a strategic engagement to evaluate your current HealthEdge system set up and workflows. Our team also provides a detailed, prioritized report of recommendations and next-step guidance. The goal of the assessment is to identify improvement opportunities, reduce operational costs, enhance the end-user experience, and ensure you realize the full value of your HealthEdge solutions.

Our Global Professional Services team can also support targeted optimization projects. For example, our GPS team partnered with a customer who was facing a common challenge: matching claims with authorizations. Our subject matter experts assessed their system and identified multiple opportunities to improve their claim-authorization matching. As a result, this customer achieved a 56% reduction in their pend rate for authorization-related claims—that’s a 56% reduction in claims requiring manual work!

Another key area for optimization and cost savings is automation. The 2024 CAQH report highlighted prior authorizations as a prime candidate for automation, noting that on average, providers and staff spend 24 minutes per prior authorization request when using phone, fax, or email. This past year, HealthEdge Global Professional Services released the Prior Authorization Catalog, an advanced rule processing engine that automates prior authorization decisions. This scalable solution is designed to handle high volumes of data, enabling payers to support complex decision automation while simplifying workflows for health plan administrators.

EDGEcelerate Optimization Services from HealthEdge

Our Global Professional Services Team is committed to helping our customers harness the power of optimization to ensure their technology evolves alongside their business. To achieve this, we offer EDGEcelerate, a flexible subscription-based GPS offering designed to help health plans unlock the full potential of their HealthEdge solutions. With EDGEcelerate, you gain a dedicated allocation of Global Professional Services support hours each year—allowing you to optimize, adapt, and innovate faster without the administrative burden of managing multiple contracts.

Why EDGEcelerate?

  • Optimization-Focused: Shift from reactive, one-off projects to a proactive, planful strategy that maximizes your technology investment.
  • Flexibility: Choose the level of support your organization needs and use your allocated hours across a wide range of initiatives—no need for separate contracts for every project.
  • Predictability: Simplified, subscription-based contracting gives you faster access to expert resources and greater control over your budget.
  • Dedicated Expertise: Partner with a consistent team of HealthEdge product and industry experts who know your systems, your business model, and your goals.

To learn more, read the full EDGEcelerate data sheet or contact your Customer Success Executive.

How an Integrated Digital Ecosystem Enables Success for Health Plans

Health plan executives face increasing demand to deliver frictionless experiences, from streamlined operations to a modern member experience, to stay competitive in a rapidly evolving market. At the core of health plan operations is the core administrative processing system (CAPS). To truly elevate performance, health plans need a next-generation CAPS solution that can support an integrated digital ecosystem.

While these integrations might feel like a technical headache, their importance cannot be overstated. Real-time, seamless connections between systems ensure businesses can operate efficiently and remain agile. When designed strategically, a health plan’s integrated ecosystem can provide significant operational, financial, and experiential benefits. Here’s how integrations within a health plan ecosystem align with business goals and drive success.

Why Integration Matters in a Health Plan’s Ecosystem

A best-in-class health plan ecosystem consists of critical solutions such as billing, claims processing, member services, provider networks, and more. If not properly integrated, each component operates in a silo, causing inefficiencies, data inaccuracies, and cumbersome workflows.

Integrating these systems offers competitive advantages, such as:

  • Real-Time Data Sharing: Critical data, such as claims information or member profiles, flows seamlessly across digital solutions, reducing errors and bottlenecks.
  • Improved Member and Provider Experience: Integration streamlines processes to provide faster responses, improved transparency, and personalized interactions.
  • Operational Efficiency: Automated workflows replace manual processes, reducing administrative burdens and overall operational costs.
  • Agility for Growth: Integrated ecosystems adapt easily to industry changes, such as evolving compliance regulations, value-based care models, or new product launches.
  • Better Decision-Making: Comprehensive, integrated data equips health plan leaders with actionable insights to make informed decisions.

A health plan ecosystem truly thrives when its core system and supporting components communicate seamlessly, creating a foundation for innovation and success.

The Role of Integration in Core Administrative Systems

At the center of health plans lies modern core platforms like HealthRules® Payer, which are purposefully built to integrate seamlessly with other systems. Here’s why integration with HealthRules Payer is paramount to achieving holistic ecosystem functionality:

Seamless Real-Time Connectivity

The HealthRules Payer Solution Suite leverages an enterprise-class integration layer that enables real-time and batch access to data. Stakeholders—including members, providers, brokers, and pharmacies—can interact with reliable, up-to-the-minute information for better service and collaboration.

Simplified Data Exchange with Industry Standards

Gone are the days of dealing with complicated APIs or legacy database systems. Standardized APIs and interoperability tools ensure HealthRules Payer integrates smoothly with partner systems and external exchanges while meeting compliance requirements like HIPAA.

Affordable Maintenance

One challenge of integration is the long-term cost, particularly when updates roll out. HealthEdge combats this with its Upgrade Assurance Program, ensuring that custom integrations remain functional after each update or release at no extra charge. This minimizes downtime and preserves investment longevity.

Streamlined Ecosystem with Proven Touchpoints

HealthEdge’s HealthRules Payer already supports nearly 100 integration touchpoints, from financial systems to provider data management platforms. By offering pre-built connections to common third-party solutions, health plans enjoy faster implementation, reduced costs, and a more robust ecosystem.

Integration in Action Across Key Functions

To better understand how system integration supports health plan goals, here are examples of its impact across critical business areas:

1. Customer Service

Integrated customer service platforms ensure that a member’s health history, claims data, and benefits information are easily accessible, empowering representatives to resolve issues quickly and efficiently. For example, virtual assistants powered by AI can retrieve and provide this information in real time, cutting call times and improving first-call resolution rates.

2. Human Resources (HR)

From talent acquisition to employee benefits management, integration allows HR systems to connect seamlessly with payroll platforms and benefit providers. This creates a more streamlined process for managing internal administrative needs, keeping employees satisfied and productive.

3. Claims Processing and Adjudication

Legacy claims systems often create bottlenecks, but integration reduces these inefficiencies. Claims data integrates directly with pricing, provider networks, and compliance systems, enabling faster adjudication for cleaner claims and higher auto-adjudication rates. HealthEdge clients, for instance, achieve first-pass auto-adjudication rates of over 90%.

4. Provider Collaboration and Network Management

Real-time provider API support ensures accurate payment processing and data-driven contract negotiations. More seamless communication between health plans and providers streamlines payments, strengthens relationships, and fosters trust[CY1] [AM2] . HealthEdge® Provider Data Management enables health plans to automate data ingestion and matching across multiple sources, streamlining validation processes and improving compliance.

5. Data Analysis and Reporting

Integrated systems empower health plans to unify siloed data for comprehensive reporting. Leaders gain actionable insights into member behavior, claim trends, cost efficiencies, and more through analytics dashboards supported by platforms like HealthRules Answers. This data fosters informed decision-making and enables better forecasting.

Building Future-Forward Solutions with HealthEdge

HealthEdge takes an innovative, modern approach to integration with its HealthRules Connector. Built on advanced architecture, this solution goes beyond enabling compatibility. It establishes a foundation for continual improvement by enabling health plans to adopt emerging technologies and industry best practices, whether these involve AI tools for claims adjudication or consumer engagement systems.

By reducing the costs and complexity of ecosystem management, HealthEdge not only helps health plans succeed today but also future-proofs their technology stack.

Harness the Power of Integration to Meet Your Goals  

Integrating systems within your health plan ecosystem is no longer optional—it’s essential to stay competitive, reduce costs, and improve member satisfaction. The ability to exchange comprehensive, real-time data while maintaining flexibility significantly enhances operational efficiency and enables your team to achieve and exceed critical business goals.

When selecting a partner for system integration, choose one that prioritizes both innovation and reliability. HealthEdge’s HealthRules Payer ecosystem offers a modern, fully integrated platform designed to surpass industry challenges while making your health plan more agile, efficient, and impactful.

Let’s build a smarter, more connected healthcare ecosystem together. To learn more about how the integrated HealthRules Payer solution can provide better data access across your organization and help your teams prepare for the future of healthcare. Read the case study, How One Regional Health Plan Created a Member-Centric Digital Ecosystem.

 

Improve Care Coordination and Delivery with AI & HealthEdge GuidingCare®

Healthcare is undergoing a transformation, and artificial intelligence (AI) is a major part of this evolution. From improving diagnostic accuracy to transforming care coordination workflows, AI offers extraordinary opportunities for enhancing efficiency, quality, and patient outcomes. For health plans, this means adopting innovative solutions that not only keep pace with industry demands but also set new standards for care delivery and operational excellence.

HealthEdge GuidingCare® is at the forefront of this revolution, leveraging advanced AI tools to redefine how health plans coordinate and deliver care for its members. Below, we’ll discuss why AI is essential for care coordination, the unique benefits provided by GuidingCare, and the AI-powered features that make it stand out.

Why Leverage AI to Improve Care Coordination?

Care coordination is more complex than ever. The shifting healthcare landscape, characterized by expanded data streams, growing patient populations, and value-based care models, demands intelligent tools capable of managing these challenges. AI-infused technology is not just a nice-to-have tool for health plans; it has become a necessity.

According to the IDC MarketScape: U.S. Care Coordination Technology 2024–2025 Vendor Assessment, health plans looking to improve care coordination should prioritize solutions that deliver:

  • Patient-Centric Care
  • AI & Personalization
  • Clinical Decision Support
  • Interoperability
  • Data Security
  • Cost Efficiency

HealthEdge stands out as a leader in this space, recognized for offering advanced AI-enabled tools that address these critical areas. With GuidingCare, health plans gain a platform optimized for real-time insights, automation, and meaningful care delivery.

What Makes the GuidingCare Care Management System Different?

Unlike many care management systems, GuidingCare enables payers to support end-to-end care coordination workflows through a fully integrated platform. GuidingCare gives providers a 360-degree view of each member, allowing for more accurate risk stratification, making it easier to deliver targeted assessments, interventions, and outreach. The solution also integrates with social services platforms to help uncover members’ social risk factors and make it easier to connect members with essential support services.

The highly configurable GuidingCare system supports a wide variety of health plan workflows, including alerts, care plans, business rules, reporting, and assessments. Plus, providers receive alerts as part of their regular workflows, including overdue activities, changes in member risk scores, new hospitalizations, and other shifts in member activity.

Health plans can configure GuidingCare to work for their unique business needs, benefit plans, and member populations and enable workflow automation. HealthEdge solutions comply with FHIR interoperability requirements and offers APIs for a bi-directional integration approach that efficiently connects GuidingCare with a health plan’s existing technology ecosystem.

With these capabilities in place, GuidingCare empowers health plans with the tools needed to deliver personalized, high-quality care at scale.

How the GuidingCare System Leverages AI

HealthEdge’s AI strategy takes a thoughtful, secure approach that focuses on enabling smarter workflows, actionable insights, and enhanced member experiences. By embedding advanced AI into GuidingCare, health plans can access features that go beyond mere automation to improve care coordination, delivery, cost, and outcomes through predictive insights and automation. GuidingCare users are better able to meet the needs of members and providers using intelligent workflows—improving not only their experiences, but their access to essential care services.

1. Intelligent Care Guidance

AI-powered recommendations provide care teams with tailored next steps that align with clinical guidelines and individual member needs. By prioritizing these actions, health plans can streamline care coordination and improve outcomes.

2. Automated Clinical Summaries

Care managers often spend hours sifting through data. GuidingCare reduces this burden by summarizing care management and utilization information into digestible reports. This feature saves time, reduces cognitive overload, and accelerates clinical decision-making processes.

3. Intelligent Document Processing

Manual document management is resource-intensive and prone to errors. GuidingCare automates document and fax processing, improving workflow efficiency and data accuracy while reducing administrative overhead.

4. AI-Powered User Support

Through in-app chat functionality, GuidingCare delivers quick, conversational responses to questions. Whether it’s accessing training materials or reviewing documentation, this feature helps users increase productivity while gaining confidence in using the system effectively.

These AI-powered enhancements make GuidingCare a truly next-generation care management system, capable of keeping pace with the evolving demands of healthcare.

Responsible AI Practices at HealthEdge

The adoption of AI in healthcare also requires a strong commitment to ethical development and execution. HealthEdge ensures its AI capabilities are aligned with best practices for transparency, fairness, and compliance by integrating frameworks like the National Institute of Standards and Technology (NIST) AI Risk Management Framework.

HealthEdge’s approach includes:

  • Data Privacy and Security: Ensuring compliance with HIPAA and other regulatory requirements.
  • Bias Mitigation: Rigorous testing to avoid algorithmic biases that may compromise equity.
  • Collaboration: Partnering with stakeholders, including providers and members, to ensure AI meets real-world needs.

By prioritizing responsible AI, HealthEdge helps health plans adopt forward-thinking technologies with confidence.

Delivering Value Across the Healthcare Ecosystem

GuidingCare is more than a care coordination solution—it’s a platform that bridges the gap between technology and patient-centered care. Here’s how it benefits key stakeholders:

Health Plans:

  • Automates complex workflows, reducing administrative costs and errors.
  • Personalizes member outreach and engagement, driving better outcomes.
  • Aligns with compliance regulations, minimizing operational risks.

Care Teams:

  • Streamlines decision-making processes with summarized reports and actionable insights.
  • Enhances efficiency through automated tasks and prioritized workflows.
  • Empowers teams to deliver care at the top of their license.

Members:

  • Provides personalized care pathways tailored to their unique health goals and needs.
  • Simplifies access to social services, improving well-being beyond clinical care.
  • Builds trust through transparent, digitally enabled interactions.

A Smarter Way Forward in Care Coordination

The potential of AI in healthcare is undeniable, and tools like GuidingCare have redefined what’s possible for health plans. By providing intelligent, integrated, and actionable solutions, GuidingCare not only addresses today’s challenges but also prepares organizations to thrive in the future of value-based care.

If you’re ready to transform your care coordination workflows and elevate the care experience for your members, explore the capabilities of GuidingCare today. Harness the power of AI to achieve better outcomes, maximize efficiency, and build a healthier tomorrow.

Want to learn more about how HealthEdge solutions are leveraging AI tools to improve care delivery and transform health plan operations? Download our data sheet.

Key Considerations for Evaluating Digital Member Engagement Solutions

The digital transformation of healthcare has fundamentally shifted member expectations. Today’s members expect more than convenience. They want clarity on their care, real-time access to guidance, and tailored support that helps them manage their health and benefits. Health plans must meet these expectations with personalized communication and seamless digital experiences that reflect members’ evolving needs and preferences.

When members have transparency into care plans and next steps, and can interact with care teams continuously, they feel more confident and supported in their health decisions. With one-third of members “very likely” or “likely” to switch insurance plans in the next year, effective digital engagement is a competitive necessity.

For IT executives, evaluating digital member engagement platforms is a strategic decision that influences operational efficiency, member satisfaction, and care outcomes. Poor platform choices can fragment member experiences and overwhelm staff. The right platform, however, can centralize engagement, integrate effectively with a care management solution, streamline workflows, and deliver measurable results across clinical, quality, and financial metrics.

What’s Holding Health Plans Back from Effective Digital Member Engagement?

Despite investments in digital health, many health plans are constrained by legacy systems, siloed technologies, and growing vendor portfolios. The result is often operational inefficiency, inconsistent member experiences, and limited ability to scale or evolve. Some of the pains that health plans experience include:

Disparate Systems and Integration Gaps Create Complexity

Many health plans rely on a collection of point solutions that operate in isolation or require custom integrations. This fragmentation creates inconsistent member experiences, inefficient workflows, and data silos. Care teams may spend more time toggling between systems than engaging with members. Poor interoperability with systems like care management or core administrative processing further impedes whole-person care. Without seamless integration, health plans struggle to identify risks early, coordinate care, or support quality and compliance programs.

Unvalidated Technologies Pose Strategic Risks

The digital health market is saturated with platforms that promise transformative results, but lack demonstrated outcomes. Investing in unvalidated or immature platforms can undermine operational efficiency and erode the member trust that health plans work so hard to build.

Vendor Relationship Complexity Drains Resources

Managing too many vendor relationships creates a substantial administrative burden and complicates support such as IT resources. This complexity often hinders the organization’s agility in responding quickly to evolving member needs and market demands.

4 Attributes of an Effective Digital Member Engagement Solution

To support scalable, sustainable member engagement, health plans should look for platforms that meet four essential criteria:

1. A Comprehensive, Unified Platform.

Consolidated platforms reduce complexity, increase staff efficiency, and ensure a seamless experience for members. Modular designs and high configurability also allow for tailoring solutions to meet specific health plan transformation roadmaps, business models, and member populations.

2. Demonstrated Success with Data-Driven Results.

Health plans should prioritize solutions backed by peer-reviewed studies, customer case studies, and proven performance data. Measurable improvements in cost savings, member satisfaction, and staff productivity distinguish proven platforms from unvalidated tools. It’s also important to look for vendors whose teams bring deep clinical experience and regulatory expertise to help guide implementation, drive adoption and ensure alignment with compliance mandates from the Centers for Medicare and Medicaid Services (CMS), NCQA, and individual states.

3. Scalability and Continuous Innovation.

The healthcare market is dynamic. Platforms must scale with member growth and adapt to regulatory changes like those tied to NCQA Health Equity Accreditation or CMS interoperability mandates. Leading solutions leverage AI and automation to deliver scalable, personalized outreach while supporting plan compliance and quality reporting.

4. Seamless Integration with Care Management.

The most effective digital engagement platforms don’t operate in isolation—they integrate tightly with care management systems and broader infrastructure. By embedding alerts, insights, and chat directly into care manager workflows, integrations reduce workflow disruption and enhance decision-making.

Access to community resources, referral tracking, and SDOH coordination also become frictionless. A well-integrated solution enables more proactive interventions, streamlined collaboration, and more productive care teams without needing to toggle between disconnected tools.

The Proven Value of HealthEdge Wellframe™

The Wellframe digital member engagement platform combines technology, clinical insight, and workflow integration to help health plans achieve measurable performance improvements across engagement, operational efficiency, and member outcomes. Here are five key areas that set Wellframe apart:

A Singular Solution for Member Engagement at Scale

Wellframe empowers health plans to engage and support their full member populations through a single, scalable platform. It offers secure two-way chat, digital health assessments, educational clinical content, and proactive alerts and reminders. These capabilities enable personalized outreach, real-time engagement, and early risk identification aligned with clinical and quality goals.

With omnichannel capabilities and AI-enabled workflows, Wellframe adapts outreach based on each member’s behavior, health risk, and program eligibility. The platform supports preventive care, chronic condition management, and behavioral health while keeping care teams connected with members when and where support is needed most.

Proven Performance Across Clinical and Operational Metrics

At leading health plans, Wellframe has demonstrated:

A Connected HealthEdge Ecosystem Advantage

Wellframe integrates seamlessly with HealthEdge GuidingCare®, a comprehensive care management platform, providing a unified member record that care managers can access and update in real-time. This integration supports real-time care coordination, enhances audit readiness, and allows teams to execute member interventions without jumping between systems.

 Staff Efficiency and Member Satisfaction

Health plans using Wellframe report a 200% increase in care team caseload capacity. The member app maintains a 4.7-star rating in the App Store, a signal of high usability and meaningful member value.

Innovation Driven by Customer Partnership

Wellframe evolves in direct response to health plan feedback. This partnership model ensures continuous alignment with plan goals, upcoming CMS requirements, and new care delivery models. This co-development approach accelerates time to value and keeps customers ahead of the curve.

How to Evaluate Digital Member Engagement Platforms: A Quick Checklist for IT Leaders

To guide your selection of a digital member engagement solution, start by asking:

  • Does the platform unify all engagement functions into a single, scalable solution?
  • Is it tightly integrated with care management to provide a complete view of the member journey?
  • Can it integrate cleanly with our existing technology ecosystem?
  • Are its outcomes backed by credible, data-driven proof points?
  • Can it scale with our growth and adapt to evolving regulatory requirements?
  • Is the vendor a long-term partner committed to continuous innovation and aligned success?

Transform Member Engagement with a Platform That Delivers

Wellframe helps health plans replace fragmented tools with a unified, data-driven approach to member engagement. By combining intelligent workflows, real-time insights, and seamless ecosystem integration, Wellframe enables better care, improved outcomes, and measurable gains across clinical, financial, and member experience metrics.

Learn how Wellframe and the broader HealthEdge ecosystem can help your plan drive transformation, improve member satisfaction, and deliver care with clarity and confidence. Read our case study, “How To Build A Digital Adoption Ecosystem And Deliver Greater Value To Members.”

Healthcare’s Inflection Point: Why Convergence Is the Only Path Forward

The healthcare industry is entering a critical phase of reinvention. Legacy technologies and decades-old operational models are no longer sufficient in today’s complex, data-rich, and high-demand healthcare environment. Especially for health plans, the pressure to modernize and transform is more urgent than ever—and the stakes are high.

Outdated core systems and fragmented processes are holding health plans back. From the inability to harness AI and automate core functions to struggles with regulatory compliance, cybersecurity risks, and declining margins, the burden of operating on legacy infrastructure is growing too heavy to bear. In fact, the switch rate for core administration processing systems (CAPS) from homegrown or legacy platforms is expected to rise to 15–20% over the next five years—a signal that a major shift is underway.

Addressing these challenges is only the beginning. To truly drive meaningful change, health plans must move beyond fragmented point solutions. Unlocking the full potential of emerging technologies—and the valuable data they generate—requires a unified platform that brings everything together in one place.

The Era of Convergence: Where Health Plans and Providers Meet

Healthcare is evolving toward greater collaboration, bringing health plans and providers together like never before. This integrated approach better serves the entire system and, most importantly, the member. To truly transform the healthcare experience, we must bridge the gap between payer and provider operations. This alignment is not only necessary—it’s foundational.

At its core, convergence means bringing together clinical and financial data, technology, and operations across the healthcare continuum. When payers and providers are synchronized, everything flows more smoothly:

  • Claims are processed faster and with fewer errors.
  • Providers can spend more time with patients instead of managing paperwork.
  • Members get a seamless, digital-first experience that drives satisfaction and better health outcomes.

And this isn’t just a theory. For example, 20% of pended claims, which is a claim that requires additional information prior to completing the adjudication process, are due to incomplete or inaccurate provider data. With advanced provider data management (PDM) powered by AI, that 20% can be resolved—delivering immediate, measurable impact. That’s the power of convergence in action.

The North Star: The Ideal Member Experience

Ultimately, the goal isn’t just modernization for its own sake. The real destination is a frictionless, personalized, and digital healthcare journey—the ideal member experience. But this experience is only possible when technology and data are unified across systems and when payers and providers collaborate deeply and consistently.

To get there, organizations must invest in the four pillars of one next-generation platform:

  • Touchless Transaction Processing: Trusted automation to correctly process transactions, reducing manual interventions and making member interactions more productive.
  • Prospective Payment Accuracy: Plans need payments to be right the first time, reducing provider abrasion as well as the time and costs associated with recovering funds.
  • Care Integrity: With greater efficiency and access to reliable, synthesized information, health plans can improve care coordination and delivery.
  • AI-Driven Business Intelligence: AI and machine learning can sift through mountains of data to provide detailed, business-level intelligence critical to informed decisions.

What’s Driving the Shift?

Let’s break it down by industry vs. technology challenges:

Industry Challenges

  • Rising operating costs and shrinking margins
  • Complex regulatory compliance requirements
  • The shift to value-based care models

Technology Challenges 

  • Inability of legacy systems to scale or support AI
  • High reliance on third parties for updates and integration
  • Cybersecurity vulnerabilities and data silos

Each of these challenges reinforces the need for convergence across systems, data, workflows, and relationships. But alone, transformation isn’t enough. The solution is convergence across systems, data, workflows, and relationships.

The Future of Healthcare Starts Here

Healthcare stands at an inflection point. The convergence of health plan and provider data, technology, and operations is not just the next step—it’s the only viable path forward. And it all points to one guiding principle: the member experience as the North Star.

By embracing this convergence, we can finally break through the inefficiencies of the past 50 years and heal a broken system.

Learn more about how your team can Converge Without Limits with HealthEdge®.

 

 

Six Steps for Accelerating Digital Member Engagement’s Time to Value  

Health plans face evolving industry dynamics that demand quick action and measurable outcomes. Rising member expectations, regulatory requirements and financial considerations all point toward the need to accelerate time to value from innovative technology investments. As digital member engagement becomes a top priority for improving member outcomes, health plans seek technology approaches that deliver early wins while building toward comprehensive transformation. 

Based on insights from leading health plans finding success with digital member engagement, these six strategic steps can help streamline implementation, drive adoption, and achieve meaningful outcomes faster. 

1. Align Technology to Real-World Workflows 

Realizing value quickly requires finding the right balance between technology capabilities and established processes. Rather than forcing new tools into rigid workflows or completely disrupting existing systems, successful health plans create a middle ground that enhances operations while adapting technology to their unique requirements. 

“If you expect your software to use the same workflow you’ve always had, you’re not optimizing the software. You have to understand how the platform functions, what it can do, and then tweak your workflows to match it.” 

– Chief Medical Officer at a Regional Health Plan 

Digital tools should become a natural part of care managers’ routines, streamlining work and reducing cognitive burden. For example, digital check-ins, real-time risk alerts, and asynchronous communication with members via chat can enhance efficiency and prioritize outreach, all while preserving core clinical workflows. 

2. Empower Care Teams Through Change Management 

Adopting digital member engagement represents a cultural shift, not just a product rollout. Success depends on helping care teams embrace new tools and workflows. 

Health plans can foster adoption by implementing several concrete change management strategies: 

  • Define the “why” clearly. Ground the transformation in shared goals, such as improving member engagement or reducing staff burden. 
  • Involve staff early. Bring care managers into the process during vendor selection, demos, and workflow discussions. 
  • Identify champions. Engage frontline leaders who can advocate for the change and support peers through adoption. 
  • Train in context. Offer role-specific, hands-on training sessions tied to real-world tasks, not just theoretical overviews. 
  • Align incentives. Adjust care team performance metrics to reflect digital engagement goals and new workflows.

The focus should be on building confidence in how technology makes care teams’ work easier and more effective, while recognizing the significant effort required to manage this change effectively. 

This mindset shift helps scale digital engagement without increasing staff burnout, ensuring all team members are on board with the transformation. 

3. Use Targeted Use Cases to Build Momentum 

The fastest path to value begins with focus. Rather than launching a digital platform across every population and program at once, successful health plans start with clear, measurable use cases with high impact potential. 

Prenatal and postpartum care was a natural starting point for Denver Health Medical Plan’s digital engagement transformation. This population faces complex social and clinical challenges, representing a significant opportunity to improve outcomes, satisfaction and quality measures. 

By zeroing in on maternity care, Denver Health aimed to quickly demonstrate value through increased member engagement, stronger continuity of care, and improved access to support resources. Starting with a targeted population allows the team to refine workflows, build internal buy-in, and develop a proven model for broader rollout. 

Plans looking to replicate this approach should: 

  • Identify populations with high social barriers and known gaps in engagement. 
  • Choose metrics that clearly reflect success, such as care plan adherence, follow-up visit completion, and HEDIS outcomes. 
  • Build internal momentum with early wins that show measurable impact. 

4. Choose a Strategic Partner, Not Just a Platform 

Fast, sustainable results hinge on choosing the right vendor. Technology alone isn’t enough. Plans need a partner who brings strategic insight, implementation experience, and a long-term commitment to success. 

A strong partner collaborates on workflow optimization, supports adoption across departments, and evolves the solution based on frontline feedback. They should be aligned with your organization’s goals and help simplify the path to ROI. 

Look for a partner that offers: 

  • A structured onboarding and change management process 
  • Configuration support aligned to your specific workflows 
  • Member marketing and engagement expertise 
  • Regular business reviews and product roadmap collaboration 

When technology is paired with expert guidance, health plans can move faster with greater confidence.  

5. Leverage Integration to Reduce Friction 

Digital tools are most effective when they fit seamlessly into existing health plan infrastructure. Seamless integration with the core care management platform eliminates redundant work, ensures consistent data access, and simplifies training. 

Rather than managing disconnected systems, plans benefit from: 

  • A unified member view. Care managers can see digital interactions, assessments, and risk indicators in one place. 
  • Automated task flows. Activities initiated in one system flow directly into the care management platform, reducing manual effort. 
  • Shared insights. Real-time data on clinical, behavioral, and social determinants drive more targeted, timely interventions. 

Reducing friction improves productivity and adoption. Care managers are more likely to use digital tools when they don’t have to toggle between screens, replicate documentation, or guess where member information lives. Digital integration helps make digital engagement a natural extension of their workflow. 

6. Measure What Matters to Drive ROI 

Accelerating time to value requires clear metrics and a consistent approach to tracking impact. While member enrollment and usage rates are important, they’re just the beginning. The true measure of success lies in outcomes that align with business goals. 

Plans should monitor both leading indicators and long-term results, including: 

  • Caseload scalability. Are care managers able to reach more members while sustaining quality? 
  • Engagement effectiveness. Are members responding to digital check-ins, completing assessments, and taking action? 
  • Quality outcomes. Are gaps in care closing? Are Star Ratings and HEDIS scores improving? 
  • Cost and utilization. Is there a reduction in ER visits, admissions, or missed appointments? 
  • Staff satisfaction. Are care teams more productive and less burdened? 

By tying performance to strategic objectives, health plans can demonstrate ROI, continue innovating, and refine their approach over time. 

From First Steps to Full Impact 

Digital member engagement doesn’t have to be a slow, complex journey. With strategic implementation, health plans can accelerate ROI and empower their care teams to deliver better care, faster. 

Putting these strategies into practice requires the right technology foundation. The HealthEdge Wellframe™ platform was designed with these principles, offering an omnichannel approach to engaging members through secure chat, digital assessments, tailored care programs and real-time insights. Supporting members across the risk spectrum, Wellframe enables care teams to deliver more effective, personalized interventions at scale. 

When integrated with the HealthEdge GuidingCare® care management platform, Wellframe becomes part of a comprehensive ecosystem that helps health plans streamline workflows, empower teams and achieve meaningful results faster. 

Visit HealthEdge.com to learn how Wellframe can help your health plan accelerate digital member engagement, improve care outcomes and enhance operational efficiency.