How Health Plans are Using Digital Solutions to Improve Care Delivery

Health plan members no longer seek transactional healthcare interactions—they expect personalized, accessible, and engaging experiences. For health plans, meeting these expectations isn’t just desirable—it’s essential. To meet this increasing demand, payers are investing in integrated solutions that can help them streamline workflows, deliver personalized care, and empower members.

These solutions not only enhance member satisfaction and clinical outcomes but also give payers a competitive edge in an increasingly complex market.

This blog explores how leading health plans are investing in care management workflow software, AI tools, and self-service digital resources to deliver world-class member experiences and boost CMS Star Ratings.

The Shift Toward Personalized Care

Today’s healthcare consumers want to feel like more than just policy numbers. They want healthcare options that offer the convenience, clarity, and customization they’ve come to expect with their retail experiences. According to recent surveys, 59% of members expect health plans to prioritize health equity, while 52% cite a demand for self-service tools.

Personalized care has more benefits than just meeting members’ expectations. It can also help improve health literacy, increase preventive care utilization, and contribute to better care outcomes. The value of personalization for health plans goes far beyond member satisfaction—engaged members are healthier members, which translates to fewer hospitalizations, greater satisfaction, and higher retention rates.

To meet member expectations, health plan executives are turning to three core digital investments.

Top Areas of Digital Investment for Healthcare Payers 

Health plan leaders strategically dedicate resources to technologies that drive operational efficiency, reduce administrative burdens, and place members at the center of their strategies.

1. Care Management Workflow Software 

Care management workflow software provides the critical infrastructure to streamline and optimize care delivery. These tools improve coordination between care teams, reduce inefficiencies, and enable real-time data sharing for seamless decision-making.

GuidingCare® is an industry-leading solution that integrates care management, population health, and utilization management into a unified platform. With features like automated care planning and advanced care coordination tools, GuidingCare helps payers deliver whole-person care while freeing up staff to spend more time engaging directly with members.

Benefits of Care Management Workflow Software:

  • Efficient Workflow Automation: Streamlines processes, reducing time-intensive manual tasks.
  • Personalized Interventions: Supports tailored solutions by identifying high-risk members and alerting providers.
  • Seamless Communication: Breaks down internal silos to help ensure care teams, providers, and members can communicate more effectively.

2. Artificial Intelligence  

AI is already making an impact in healthcare, with its potential to provide actionable insights, automate repetitive tasks, and predict outcomes with precision. For health plans, incorporating AI tools allows for resource allocation and streamlined decision-making.

In addition, AI-powered predictive analytics can identify high-risk members who need immediate attention, enabling plans to proactively engage these individuals and close gaps in care before conditions worsen.

How AI Benefits Health Plans:

  • Early Identification of High-Risk Members: AI can forecast member health risks and recommend timely interventions.
  • Improved Administrative Efficiency: Automates claims processing and fraud detection, saving valuable resources.
  • Higher Member Satisfaction: AI tools can help personalize communications, making members feel valued.

3. Self-Service Digital Resources 

Instead of traditional phone calls, members increasingly demand the convenience of self-service tools that give them access to their health history, benefits information, and care programs. Empowering members to manage aspects of their health journey not only improves satisfaction but can also increase member touchpoints and extend existing resources.

The GuidingCare integration with Wellframe delivers digital checklists and personalized health reminders, helping members stay engaged with their care plans. Wellframe offers more than 70 digital care programs, an on-demand resource library, and personalized daily health checklist that supports members wherever they are on their health journeys.

Benefits of Self-Service Tools:

  • Empower Members: Enable members to check coverage details, schedule preventive screenings, and access educational content.
  • Reduce Friction: Lower costs and make healthcare services more accessible and transparent.
  • Enhance Member Engagement: Provide reminders and tools aligned with the member’s unique health goals. Members who use the Wellframe solution average 34 interactions per member per month.

Real-Life Impact: Nonprofit Health Plan

One nonprofit health plan partnered with HealthEdge® to modernize its digital care solutions. By integrating GuidingCare with HealthRules® Payer, the payer was able to reduce administrative fragmentation and offer its million-plus members a better, more efficient healthcare experience. This transformation improved data accuracy and strengthened member trust—essential elements in a competitive healthcare marketplace.

The healthcare industry is being reshaped by rapid advancements in technology, and health plans must adapt to thrive. By investing in these innovative tools, health plans can create meaningful member experiences, improve health outcomes, and stay competitive in a field where personalization is the key differentiator.

Learn more about the trends driving health plan investment and modernization. Download the HealthEdge Annual Payer Market Planning Report 2025

Streamline Healthcare Contract Negotiations and Reviews with HealthEdge Source™ What-If Modeling

Health plans face a variety of challenges when it comes to contract modeling, negotiations, and reviews. A reliance on manual processes and disparate tools can make it difficult to accurately evaluate the financial impacts of new provider contracts.

In a recent webinar, healthcare industry experts shared their experiences working with health plans to improve accuracy and scalability in the contract review process. This blog highlights key insights from the virtual session that can help transform hypothetical conversations into actionable, data-driven negotiations.

5 Challenges Health Plans Face During Contract Negotiations

During the webinar, we polled the audience to better understand their major challenges. 80% of respondents said, “inefficiencies due to manual processes” were their primary concerns, followed by “lack of accurate insights into contract terms.”

What is the biggest challenge your health plan faces during contract negotiations?

  • Inefficiencies due to manual processes (80%)
  • Lack of accurate insights into contract terms (20%)

1. Manual Processes: Many health plans still rely on outdated tools, such as spreadsheets and pivot tables, to model contract scenarios. These manual methods are error-prone, time-consuming, and inflexible, leading to delays in negotiations and decision-making.

2. Lack of Accurate Insights: Without timely and accurate information, health plans struggle to understand the financial implications of certain contract terms. This includes challenges in analyzing how payment term changes affect reimbursements or savings, hindering their ability to make informed decisions.

3. Disjointed Systems and Data Sources: The workflows for contract negotiations often involve disparate tools and systems. These siloed environments make it hard to analyze and reconcile data, leading to unnecessary complexity when assessing contractual impacts.

4. Configuration Challenges: After contracts are finalized, health plans sometimes discover that the terms cannot be efficiently configured into their existing claims processing systems, causing operational bottlenecks and delays in implementation.

5. Lag Time Between Contract Finalization and Execution: There is often a gap between signing a contract and getting it fully operational. This lag time can result in delays in reimbursement or improper payments, creating friction between stakeholders.

These challenges not only create inefficiencies that cost time and resources but also compromise the accuracy of contract modeling.

What-If Modeling: Our Vision for a Better Solution

At HealthEdge Source™, our team is developing a solution to eliminate these challenges by bringing advanced technology and seamless workflows into the contract negotiation process. The HealthEdge Source What-If Modeling tool will allow health plans to envision, evaluate, and execute contract scenarios with unprecedented precision.

During the webinar, we demonstrated the solution and asked what participants found most valuable about the tool for their organizations. The top answers were:

  • Real-time modeling of contracting change (33%)
  • Comprehensive variance reports (33%)
  • User friendly interface and ease of use (33%)

Increasing Contract Value for Health Plans 

  • Automation and Real-Time Modeling: HealthEdge Source What-If Modeling is designed to replace manual processes with automated workflows, allowing health plans to build, test, and analyze contract configurations in minutes. Health plans will also be able to model complex scenarios in real time, significantly reducing the time and effort required to optimize contracts.
  • Precision in Financial Insights: With penny-precise modeling for various reimbursement terms, health plans will be able to better anticipate the financial impacts of their contracts with greater accuracy, increasing confidence in projections and negotiations.
  • Unified Platform for Disparate Processes: The new tool will bring together all critical functions—such as claims editing, pricing, and advanced analytics into a single platform. This will eliminate the need for multiple disparate systems and create a cohesive environment for assessing data and contracts.
  • Self-Service Accessibility: With a user-friendly interface, the solution will empower contract negotiation teams to independently configure, compare, and adjust contract terms. Teams will be able to run “what-if” scenarios to evaluate potential impacts without relying on external support.
  • Seamless Integration with Existing Systems: It will integrate smoothly as a modular component of  HealthEdge Source. It can also function as a standalone system, allowing health plans to leverage the tool within their existing ecosystems.
  • Reduced Lag Time: The tool will directly convert modeled contracts into production-ready configurations, significantly reducing the time needed to operationalize agreements. This will help ensure accurate reimbursements from the start, while preventing downstream inefficiencies and rework.

HealthEdge Source What-If Modeling will support various complex contract structures, including carve-outs for specific services (e.g., ER visits) or alternative payment models like capitation. These features were developed to make it easier for health plans to negotiate and model deals that align with their financial objectives and operational capacities.

Supporting a Collaborative Approach to Change 

With the tool, health plans can bridge the gap between contracting and configuration teams, encouraging collaboration that helps determine whether contract terms are feasible. By identifying potential configuration issues during the modeling phase, health plans can minimize surprises and shorten implementation time. This approach can also help reduce provider abrasion and better inform contracting teams of the potential impact of custom configurations.

The Road Ahead for What-If Modeling

We invite you to watch the webinar recording to see a demo of the HealthEdge Source What-If Modeling tool in action and learn more about its functionalities. Discover how this innovative solution can transform your contract modeling process and deliver unparalleled precision and efficiency. Watch the webinar on-demand

Together, we can transform the way health plans approach contract modeling and create impactful results. If you’d like to contribute feedback or participate in our beta testing phase, we’d love to hear from you! Current customers can reach out to their Customer Success Managers for more inform

3 Healthcare Market Trends Driving the Need for Advanced Regulatory Support

The complex landscape of state and federal healthcare regulations continues to evolve, requiring payers to invest in technologies that support their compliance efforts. Next-generation Core Administrative Processing Systems (CAPS) can be adaptable and scalable solutions that help provide resilience to market changes.

1. Coverage and Pricing Transparency

Regulations like the No Surprises Act (NSA) and Transparency in Coverage Final Rule focus on protecting health plan members from surprise out-of-network costs. Compliance requires that payers have access to accurate and updated pricing data in order to configure relevant services and deliver personalized information to members. To ensure compliance, health plans must be able to easily implement payment policies and deliver accurate and automated payments.

2. Interoperability and Prior Authorization

Increasingly, healthcare regulators are emphasizing the importance of interoperability and streamlined data sharing. Technology adoption skyrocketed after the COVID-19 pandemic, highlighting the need for integration between care management solutions and other health technologies. This includes leveraging Fast Healthcare Interoperability Resources (FHIR) across digital solutions to enable seamless and secure data exchange, as well as support compliance to the CMS Interoperability and Prior Authorization Final Rule (CMS-0057-F).

2025 is also a year of preparation for health plans, as they improve prior authorization processes ahead of the finalized enforcement anticipated in 2027.

3. Increase Market Visibility with New Lines of Business

Health plan members—especially Medicare members—have a variety of choices when it comes to healthcare coverage. And their expectations for a health plan experience are high. To retain and attract members, payers are increasingly looking for ways to improve member experiences and build their trust.

Health plans have new opportunities to debut and expand lines of business. Whether to meet new demands from the Centers for Medicare & Medicaid Services (CMS) or take advantage of the rise of individual products and exchanges, health plans must stay on top of industry shifts to maintain their market positions. Updated healthcare CAPS can help payers bring new and differentiated benefits to the market in less time, giving payers more flexibility to meet a variety of member needs while remaining competitive.

Next-Generation CAPS Features that Support Compliance

These are just a few of the regulations health plans must abide by. Noncompliance results in expensive fines and increases abrasion with providers and members—especially when it comes to government lines of business. To meet these demands, payers are investing in digital technologies that can break down data siloes, deliver actionable insights, and streamline workflows to reduce manual operations.

Three key CAPS features that support regulatory compliance include:

Flexible configuration options. Payers must be able to easily configure payment policies for NSA, out-of-network, and emergency services based on member needs.

Automated claims adjudication. Flexible payment structures allow payers to make accurate and automated payments using accurate and timely data.

Personalized price comparison tool. A next-generation CAPS can empower payers to deliver personalized cost-sharing information to members.

Gain Access to Advanced Compliance Support with HealthRules® Payer

The HealthRules® Payer solution delivers the agility and adaptability payers need to maintain regulatory compliance, design and implement benefit plans, and serve the needs of members and stakeholders. Real-time API empowers payers to generate accurate claims details before scheduled services and increase payment automation.

HealthRules Payer, designed specifically for complex needs of healthcare payers, leverages the exclusive HealthRules Language™ to facilitate necessary configuration changes.

What else is HealthEdge doing to support health plans to maintain regulatory compliance? When it comes to the HealthRules Payer solution, our team is dedicated to monitoring state and federal regulations to identify new guidance that may impact our payer customers.

See how your health plan can leverage a modern CAPS to stay flexible and maintain a competitive edge in the healthcare market. Read our blog post to learn more: Leverage Next-Generation CAPS to Drive Competitive Advantage and Adaptability

Adapt to CMS Standards and Improve Star Ratings with Digital Care Management

The Centers for Medicare & Medicaid Services (CMS) has raised performance benchmarks for Medicare Advantage (MA) and Part D plans, raising the bar for achieving high Star Ratings. By excluding the lowest-performing plans from calculations, CMS has effectively raised the “cut points,” meaning that health plans must improve their performance across multiple measures to attain or sustain a 4+ Star Rating each year.

Adjustments to the 2025 CMS Star Ratings

Due to annual adjustments to CMS Star Ratings, health plans are operating in an increasingly competitive environment and must elevate their overall performance to succeed. Examples of the impact of the 2025 Star Ratings include:

  • Decline in High-Rated Plans. In 2025, only 40% of MA plans with drug coverage earned four stars or higher, compared to 42% in 2024. Yet, when weighted by enrollment, about 62% of Medicare Advantage-Prescription Drug (MA-PD) enrollees are in plans with four or more stars, a drop from 74% the previous year.
  • Fewer 5-Star Plans. Only seven contracts received a 5-star rating in 2025, down from 38 in 2024. This signals a dramatic shift for some health plans, potentially affecting new member enrollment and CMS payments.

The decline in quality ratings reflects that CMS continues to focus on improving overall healthcare quality rather than measuring the advances of individual health plans.

Implications of CMS Star Rating Changes for Health Plans

The 2025 Star Ratings pose several challenges for health plans:

  • Difficulty and Volatility to Achieve High Star Ratings. Over 60% of cut points have risen, which means plans must improve performance across many measures to maintain ratings.
  • Reduced Bonus Payments. Fewer plans are expected to achieve 4+ stars, limiting bonus payments and potentially funds for supplemental benefits, which are important for attracting and retaining members.
  • More Focus on Member Experience and Care Management Quality. With increased emphasis on member service, access, and medication adherence, plans need more robust digital engagement and personalized care to enhance outcomes.
  • Need for Real-Time Adjustments. Ongoing regulatory changes demand real-time analytics to identify care gaps and adjust strategies quickly.
  • Competitive Landscape. Stricter standards may prompt members to switch to higher-rated plans, complicating the member retention efforts of health plans.

How GuidingCare® and Wellframe™ Support Star Rating Improvement

Health plans can enhance Star Ratings by focusing on improving member engagement and streamlining care management to improve the quality of care. By adopting next-generation digital solutions, health plans can improve performance through exceptional care coordination, personalized member outreach, and data-driven insights that directly address key Star Rating measures.

Care-Wellframe is an integrated solution that combines HealthEdge’s care management platform, GuidingCare, with the Wellframe digital member experience platform to transform how health plans serve their members. The following are key ways that the integrated Care-Wellframe solution helps health plans elevate performance:

Enhanced Member Engagement

  • Personalized Digital Care:Wellframe’s mobile-first programs and daily checklists improve member engagement, satisfaction, and outcomes, which are vital to Star Ratings. By providing reminders and self-service content tailored to individual needs, Wellframe enhances engagement.
  • Medication Adherence: Wellframe’s tools include medication reminders, improving adherence which directly impacts Star Ratings.
  • Access to Care: Digital communication channels reduce barriers to quick intervention and enhance member satisfaction by enabling seamless access to care teams.

Streamlined Care Management and Coordination

  • Efficient Workflows: Care-Wellframe centralizes member data to enable seamless coordination and reduce administrative burdens.
  • Automated Processes: GuidingCare supports care teams by streamlining caseload management, assisting with adherence to CMS requirements, and facilitating consistent follow-ups with members.
  • Integrated Communication: Care-Wellframe enables seamless communication among members, care teams, and providers. This facilitates proactive management of high-risk conditions, screenings, and overall care quality.
  • Holistic Care Management: By integrating physical, behavioral, and social determinants of health (SDOH) data, Care-Wellframe provides a comprehensive view of member needs, supporting coordinated, whole-person care.

Continuous Quality Improvement

  • Real-time Analytics: Care-Wellframe offers advanced analytics that help health plans track compliance and close care gaps.
  • Predictive Tools: The solution’s predictive capabilities help identify high-risk members and prioritize interventions, helping care teams take the right actions to improve compliance with care plans and achieve better outcomes.

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Digital care management supports improved member experiences,

better outcomes, and high Star Ratings.

With CMS raising the bar for Star Ratings, health plans need comprehensive, adaptive solutions to stay competitive. Leveraging Care-Wellframe’s next-generation capabilities enables health plans to continuously improve member care and engagement, putting plans in the best position to thrive and enhance competitiveness in the ever-evolving healthcare landscape.

See how your health plan can improve Star Ratings by improving member engagement and satisfaction. Read our blog, “How health plans can increase member satisfaction and engagement using digital care management.”

Visit healthedge.com to discover how the integrated Care-Wellframe solution can help your plan achieve its Star Rating goals.

How to Address Pediatric Population Health with Care Management

Managing pediatric health within today’s healthcare landscape requires precision, innovation, and unwavering dedication to excellence. Health plans face the dual imperative of delivering tailored, preventive care to children while navigating complex regulations such as the Early and Periodic Screening, Diagnostic, and Treatment (EPSDT) program. This Medicaid requirement underscores a commitment to comprehensive and preventive services—ensuring children get timely screenings, diagnostics, and care to address their evolving health needs.

The Complexity of Pediatric Population Health Management

Pediatric health management goes far beyond routine check-ups. It requires tracking developmental milestones, maintaining vaccination schedules, and managing chronic conditions in children—a reality only magnified by new post-pandemic health challenges. Additionally, navigating the EPSDT program alongside state-level mandates adds layers of administrative complexity.

For health plans, addressing these diverse needs while ensuring compliance is no small feat. The stakes are high; at the core is the responsibility to deliver exceptional care while adhering to evolving regulation, improving outcomes, and maintaining operational efficiency.

GuidingCare®, a leading care management solution, is specifically designed to address these challenges. Equipped with tools that simplify complex workflows, support compliance, and unlock the power of data, GuidingCare empowers health plans to deliver smarter, member-first pediatric care with confidence.

How GuidingCare Transforms Pediatric Population Health Management

1. Streamlined Workflows and Automation

GuidingCare helps eliminate inefficiencies by streamlining the day-to-day processes critical to pediatric care. From automating EPSDT schedules to coordinating vaccinations, screenings, and follow-up appointments, this platform allows care teams to focus on what they do best—providing first-rate care. With reduced administrative burdens, workflows become faster and simpler, leaving more time for member engagement and proactive intervention.

2. Comprehensive Compliance Support

Meeting EPSDT and other pediatric regulatory requirements isn’t just a necessity—it’s a moral obligation to the youngest and often most vulnerable populations. The American Academy of Pediatrics (AAP) maintains a list of required and recommended pediatric interventions and updates the requirements annually. GuidingCare is updated annually to align with the AAP list.

GuidingCare simplifies compliance support by tracking and reporting detailed state and federal regulatory data in real time. Whether it’s managing diagnostic services, recommended treatments, or preventive screenings, the solution helps ensure nothing is missed. Through automated tracking, health plans reduce the risk of noncompliance while prioritizing the care that matters most.

3. Data-Driven Insights for Superior Outcomes

GuidingCare stands apart with its data-driven focus, helping health plans gain actionable insights into the needs and experiences of their pediatric populations. Powerful analytics help providers identify gaps in care, allowing care teams to address challenges sooner. By monitoring health trends and analyzing member data, GuidingCare makes it easier to tailor interventions to pediatric populations, delivering measurable results.

The platform also enhances family engagement with efficient digital tools, empowering caregivers and creating an ecosystem where preventive care thrives. With these capabilities, GuidingCare doesn’t just drive pediatric outcomes—it builds stronger relationships between members and their care teams.

Building a Healthier Tomorrow with Care Management

GuidingCare is more than a care management platform—it’s a gateway to healthier futures. By automating routine yet crucial tasks, supporting compliance with precision, and leveraging insights to inform better decision-making, GuidingCare equips health plans with the tools to elevate the health of the most vulnerable pediatric populations. It empowers organizations to go beyond maintaining compliance and instead become champions of accessible, preventive, high-quality care.

Learn more about how the Pediatric Population Health module from GuidingCare can help your health plan improve outcomes and comply with EPSDT requirements. Download the data sheet: Addressing the Unique Challenges of Pediatric Population Health

4 Emerging Healthcare Regulatory Trends in 2025 and Beyond

Navigating healthcare regulations and compliance is an intricate challenge. To optimize the use of healthcare dollars and more effectively address population health, The Office of the National Coordinator for Health Information Technology (ONC) is passing regulations to support the improvement of interoperability and prior authorization operations. To comply with these new rules, health plans are turning to advanced, integrated technologies.

This forward-looking blog dives into the most compelling regulatory trends of 2025 and changes on the horizon, offering actionable insights to help organizations adapt and thrive. By the end of this post, you’ll better understand what’s coming and how you can actively prepare your team and strategies.

Trend 1: Interoperability Redefines Healthcare Connectivity

Across the healthcare industry, siloed health information prevents health plans and providers from anticipating member needs and offering proactive interventions. In the years since the COVID-19 pandemic, the healthcare industry has seen more widespread use of digital health tools, and the integration of these tools into care management.

For health plans, leveraging Fast Healthcare Interoperability Resources (FHIR) offers a path forward—but adoption won’t be without challenges.

Key Interoperability Milestones

2025 is shaping up to be a critical year for assessing improvements in interoperability and payer technology adoption as part of regulatory trends in 2025.

By January 2027, APIs (Application Programming Interfaces) facilitating real-time data exchange between patients, providers, and payers will become enforceable, setting a new standard for seamless information sharing.

The Problem With Siloed Data

The lack of accessible, unified healthcare data presents hurdles to both operational efficiency and patient care. Without an intentional focus on interoperability, the growth of technology use at health plans and for members can lead to internal data silos. By themselves, these pockets of information can’t tell the whole story—but collectively they could help health plans and providers better understand and anticipate the needs of various populations.

How to Prepare:

  • Partner with vendors offering FHIR-compliant APIs to centralize your data strategy.
  • Conduct annual interoperability assessments to ensure systems are scaling effectively to meet compliance.

Strategic Advantage of Interoperability

Beyond mere compliance, interoperability lays the groundwork for comprehensive analytics and improved member engagement, making it a long-term investment in competitive differentiation.

Trend 2: Modernizing Prior Authorization Processes

Another significant aspect of regulatory trends in 2025 is the modernization of prior authorization processes. Prior authorization workflows remain outdated, heavily paper-based, and inefficient. The lack of electronic communication not only delays care but also wastes resources for providers and payers.

Key Prior Authorization Milestones

  • 2025 will serve as a prep year as health organizations monitor the progress of prior authorization improvements ahead of finalized enforcement in 2027.
  • 2026 will focus on API development tailored to new advanced Explanation of Benefits (EOB) regulations.

Shifting Toward Real-Time Decisions

Mandatory FHIR APIs and shortened authorization turnaround times will accelerate data tracking and approval workflows. However, many organizations remain underprepared for these rapid shifts.

Solutions to Consider:

  • Equip your team with tools that support real-time communication between health plans and providers.
  • Invest in AI-powered automation to process authorizations quickly and with greater accuracy.

Long-Term Impact of FHIR APIs:

Payers aligning their tech stack with FHIR standards stand poised to rapidly enhance provider relations, reduce administrative costs, and ultimately deliver better member experiences.

Trend 3: Data Privacy and Artificial Intelligence (AI)

The increased adoption of disparate technology systems leaves the door open for data privacy and security risks. But AI is entering the healthcare regulatory space, revolutionizing how fraud, waste, abuse (FWA), and early spending trends are identified. Health plans can leverage AI features like predictive analytics and natural language processing to identify waste and potential fraud—leading to cost savings and fewer manual reviews.

Privacy Implications

With healthcare data becoming more interconnected and accessible, regulations must evolve to protect sensitive information from breaches. Health plans must address questions such as:

  • Where is sensitive health data stored?
  • Who can access specific data?
  • How long is the data protected once shared externally?

To maintain data security, health plans can invest in data encryption and cybersecurity infrastructure for their entire organization. They can also help ensure compliance readiness by adopting technology solutions with natively embedded data security and privacy measures.

Opportunities With AI:

Beyond security concerns, AI presents tools for streamlining compliance processes, enhancing analytics-driven strategies, and improving fraud detection. Read our recent blog to see 6 key ways AI can improve payment integrity at your health plan.

Trend 4: Transparency and Enrollment Regulation

Increasing regulatory scrutiny on enrollment and data collection procedures demands health plans revisit how they handle and present information to consumers. Advanced Explanation of Benefits and the No Surprises Act are paving the way for heightened transparency in billing and claims processing.

Upcoming Transparency and Enrollment Guidelines

  • Automated Solutions for Comprehensive Enrollment Oversight.
  • Addressing redundancies to streamline enrollment workflows.
  • Clarity on AI’s role in administering and standardizing enrollment regulations.

Supporting Health Equity

Regulation updates also emphasize reducing barriers to care—be it geographic, financial, or systemic. Responding proactively and fostering a “patient-first” approach will be integral for retaining member trust.

Action Plan for Health Plan Executives

Invest Early in Innovation

Whether you’re considering the latest FHIR API or exploring AI-driven fraud detection, early adopters will capitalize most effectively on these opportunities.

Build Strong Vendor Relationships

Strong partnerships with tech providers will ensure efficient deployment of compliant solutions, keeping operations well ahead of evolving regulations.

Develop a Long-Term Roadmap for Readiness

Map out regulatory milestones through 2028, with annual evaluations to ensure progress toward compliance and interoperability goals.

By taking a strategic, forward-looking approach, organizations can transform compliance into an operational strength.

Driving Progress through Proactive Adoption

The future of healthcare compliance lies in proactive innovation. The regulatory changes on the horizon offer payers a unique opportunity to reimagine processes, adopt cutting-edge technology, and position their organizations as leaders in the industry.

By prioritizing interoperability, leveraging AI responsibly, and addressing the critical areas of data transparency and security, health plan leaders can achieve more efficient operations while keeping patient outcomes at the center of their strategies.

Want to stay ahead of regulatory trends in 2025 and maintain your market position? Download the complimentary HealthEdge Annual Payer Market Planning Report 2025.